Domino’s franchise: costs, fees and what to check before you buy

Domino’s is Australia’s largest pizza chain by store numbers and network sales. The Australian master franchisor, Domino’s Pizza Enterprises, is listed on the ASX and also runs the brand in New Zealand, Europe and Asia.

Unlike many systems, Domino’s favours internal candidates: store managers and existing franchisees who already know the operating system. If you’re an experienced manager considering your first store, or a franchisee looking at another, this guide covers the financial questions to work through.

Domino’s franchise at a glance

Sector	Pizza delivery and takeaway
Master franchisor	Domino’s Pizza Enterprises Ltd (ASX: DMP)
First Australian store	1983, Queensland
Entry route	Usually experienced Domino’s store managers and existing franchisees
Reported investment	About $400,000 to $650,000 + GST for a new store; more for an established store
Reported upfront fees	Franchise fee about $14,000 + GST and training about $25,000 + GST
Reported ongoing fees	7% royalty and 6% advertising levy on sales

Figures come from the public sources listed at the end of this guide and can change. Treat them as a starting point and confirm current numbers in the franchise disclosure document.

How the Domino’s model works financially

Domino’s is a delivery and carry-out kitchen, so the cost base looks different from a dine-in restaurant. Labour is high because of drivers and late trading, and driver costs include per-delivery or per-kilometre allowances on top of wages. Food cost is managed through the franchisor’s supply chain, and online ordering sits at the centre of the system.

Domino’s has a long-running strategy of adding stores to shorten delivery times, sometimes called fortressing. A new store nearby can split an existing territory, which may lower one store’s sales while improving delivery times across the area. If you’re buying, understand the territory and any planned openings.

Reported combined fees of about 13% of sales come off before labour, food and rent, so modelling labour accurately is the most important part of the forecast.

The numbers to test before you buy a Domino’s franchise

• Labour as a percentage of sales, including driver allowances, penalty rates and late-night trading.
• Average weekly orders and average order value, and how they trend over the past two to three years.
• Territory boundaries and any planned new stores that could change your delivery area.
• The lease arrangement, term and who holds the head lease.
• Refurbishment and equipment obligations during the franchise term.
• How much cash you contribute versus borrow, and the repayments the store can support.

Buying an existing Domino’s store

Domino’s sells established stores, including corporate stores it refranchises to experienced operators. Buying an established store gives you trading history to test: weekly sales and orders, labour percentage, food cost and delivery times. Check what capital expenditure the store needs and whether any territory changes are planned.

How Franchise Co. can help with a Domino’s purchase

We work with buyers and owners of franchise businesses across Australia. For a Domino’s store we can:

• Review the numbers before you sign. Our business due diligence starts from $2,000 + GST and tests sales, labour, territory and fee assumptions against the disclosure document and the store’s trading history.
• Set up the structure and the books. Entity choice, GST, payroll and a chart of accounts that shows labour, driver costs and food cost by week. See accounting and tax and bookkeeping, BAS and payroll.
• Check your franchise fees. We reconcile royalty and advertising levies to the sales they’re calculated on. See royalties and franchise fees.
• Plan the next store. If a second site is on the cards, we model the cash flow and funding first. See multi-site reporting.

Talk to us about a Domino’s franchise

Domino’s franchise FAQs

Franchise Co. is an independent accounting practice. We aren’t affiliated with, endorsed by or connected to Domino’s or Domino’s Pizza Enterprises. Domino’s is a trademark of its owner and is used here only to identify the brand this guide discusses.

Sources and further reading

• Domino’s: Who we are
• Domino’s Newsroom: ANZ store growth
• RosterElf: Cost to open a Domino’s franchise in Australia
• ACCC: Franchise disclosure document

Sources checked November 2026. Franchise costs and fees change. Confirm current figures with the franchisor before acting.

This guide is general information for people considering a franchise in Australia. It doesn’t take your circumstances into account and isn’t personal tax, legal or financial advice.