- Roll’d says a store costs between $450,000 and $650,000 + GST depending on location, size and design.
- Listings show a 7% royalty and a 3% marketing fee on gross sales.
- Roll’d suggests a cash contribution of 35% to 50% of the total investment, and single-store partners are expected to work full time in the business.
Roll’d opened its first store in Melbourne in 2012, serving Vietnamese food inspired by founder Bao Hoang’s family recipes. It has since opened more than 150 stores across Australia and overseas and describes itself as the world’s largest Vietnamese quick-service brand.
The turnkey price includes site selection, lease negotiation, store build and a training program, so the published range is close to the full cost of opening.
Roll’d franchise at a glance
| Sector | Vietnamese quick service |
|---|---|
| Founded | 2012, Melbourne |
| Network | 150+ store openings in Australia and internationally |
| Investment | $450,000 to $650,000 + GST |
| Ongoing fees | 7% royalty and 3% marketing fee (listings) |
| Cash contribution | 35% to 50% of total investment suggested |
| Training | Bespoke training program of about nine weeks |
| Owner involvement | Full time for single-unit partners |
Figures come from the public sources listed at the end of this guide and can change. Treat them as a starting point and confirm current numbers in the franchise disclosure document.
How the Roll’d model works financially
Roll’d menus rely on fresh preparation of rolls, banh mi and pho, so the kitchen has more prep work than an assemble-only concept. Labour and fresh ingredient costs need close attention, along with the mix between dine-in, takeaway and delivery.
The investment covers a fully operating store, but you still need working capital. With 35% to 50% of the cost expected in cash, check how much you’ll borrow and what repayments the store can support from forecast cash flow.
The numbers to test before you buy a Roll’d franchise
- What the turnkey price includes and excludes, such as working capital, bank guarantees and opening stock.
- Ingredient cost, prep labour and wastage as a share of sales.
- Delivery platform share of sales and commission.
- Rent and outgoings against forecast sales, and the lease term.
- Loan repayments against forecast cash flow.
- The definition of gross sales for royalty and marketing fees.
Buying an existing Roll’d store
Roll’d also lists existing stores and lease renewal opportunities. For a resale, reconcile the seller’s profit to BAS and bank records, check the remaining lease and franchise terms and confirm whether a refit is required at renewal.
How Franchise Co. can help with a Roll’d purchase
We work with buyers and owners of franchise businesses across Australia. For a Roll’d store we can:
- Review the numbers before you sign. Our business due diligence starts from $2,000 + GST and tests the turnkey price, funding, labour and sales forecast against the disclosure document.
- Set up the structure and the books. Entity choice, GST, payroll and a chart of accounts that separates dine-in, takeaway and delivery sales. See accounting and tax and bookkeeping, BAS and payroll.
- Check your franchise fees. We reconcile royalty and marketing fees to the sales they’re calculated on. See royalties and franchise fees.
- Plan the next store. If a second site is on the cards, we model the cash flow and funding first. See multi-site reporting.
Roll’d franchise FAQs
How much does a Roll’d franchise cost?
Roll’d says a store costs between $450,000 and $650,000 + GST, depending on location, size and design.
How much cash do I need for a Roll’d?
Roll’d suggests a cash contribution of 35% to 50% of the total investment, with the balance usually financed.
What fees does Roll’d charge?
Listings show a 7% royalty and a 3% marketing fee on gross sales. Confirm current fees in the disclosure document.
Do I have to work in my Roll’d store?
Single-unit franchise partners are expected to devote their full time to managing and operating the business.
Franchise Co. is an independent accounting practice. We aren’t affiliated with, endorsed by or connected to Roll’d or Roll’d Hospitality Group. Roll’d is a trademark of its owner and is used here only to identify the brand this guide discusses.
Sources and further reading
- Roll’d: Franchise opportunity (Darwin) and FAQs
- Roll’d: Eastgardens franchise opportunity
- SEEK Business: Roll’d franchise listing
- ACCC: Franchise disclosure document
Sources checked November 2026. Franchise costs and fees change. Confirm current figures with the franchisor before acting.
This guide is general information for people considering a franchise in Australia. It doesn’t take your circumstances into account and isn’t personal tax, legal or financial advice.
Talk it through
Every franchise is different. Ask us how this applies to yours.
