- Poolwerx says new mobile van opportunities start at $99,000 plus the cost of a van, including four weeks of Pool School training.
- All franchise partners are expected to transition to a retail store, with investments rising to well over $500,000.
- Pool care is seasonal, so cash flow planning across winter matters.
Poolwerx started servicing pools with mobile vans in 1992 and opened its first retail store in 2000. It now runs a hub-and-spoke model of retail stores and service vans across Australia, New Zealand and the USA.
Entry starts with a single van, but the franchise path leads to a retail store, so plan for the larger investment from the start.
Poolwerx franchise at a glance
| Sector | Pool and spa servicing and retail |
|---|---|
| Founded | 1992; first retail store 2000 |
| Network | About 150 retail stores and 650+ service vans |
| Mobile entry | From $99,000 plus van |
| Retail | Expected transition; investments up to well over $500,000 |
| Training | Four weeks of Pool School, including travel and accommodation |
| Territory | Exclusive marketing territory |
Figures come from the public sources listed at the end of this guide and can change. Treat them as a starting point and confirm current numbers in the franchise disclosure document.
How the Poolwerx model works financially
Mobile income comes from regular servicing, repairs and chemical sales. A retail store adds product sales, water testing and equipment, and acts as a hub for several vans. Gross margin differs between service labour, chemicals and equipment.
Summer is peak season, with demand falling in winter. Plan staffing and cash flow for the quieter months, and budget for the retail store you’ll be expected to open.
The numbers to test before you buy a Poolwerx franchise
- Recurring service clients and average monthly revenue per client.
- Seasonal revenue swings and winter cash needs.
- Margins on labour, chemicals and equipment.
- Van costs, finance and running expenses.
- Timing and cost of the required retail store.
- Franchise fees and their basis.
Buying an existing Poolwerx business
Existing Poolwerx mobile and retail businesses are listed by the franchisor and brokers, with retail stores often sold plus stock at value. Check client retention, seasonality in the figures and stock levels.
How Franchise Co. can help with a Poolwerx purchase
We work with buyers and owners of franchise businesses across Australia. For a Poolwerx business we can:
- Review the numbers before you sign. Our business due diligence starts from $2,000 + GST and tests client base, seasonality, margins and the retail transition plan.
- Set up the structure and the books. Entity choice, GST, payroll and a chart of accounts that reports service and retail margins separately and by month. See accounting and tax and bookkeeping, BAS and payroll.
- Check your franchise fees. We reconcile franchise fees to the sales they’re calculated on. See royalties and franchise fees.
- Plan the next business. If a second site is on the cards, we model the cash flow and funding first. See multi-site reporting.
Poolwerx franchise FAQs
How much does a Poolwerx franchise cost?
Mobile van opportunities start at $99,000 plus the cost of a van. Retail investments range up to well over $500,000.
Do I have to open a Poolwerx retail store?
Poolwerx says everyone who starts with it will be expected to transition to a retail store.
Is pool servicing seasonal?
Yes. Demand peaks in summer and drops in winter, so plan cash flow for quieter months.
What training does Poolwerx provide?
Four weeks of Pool School training, with airfares and accommodation included for new mobile partners.
Franchise Co. is an independent accounting practice. We aren’t affiliated with, endorsed by or connected to Poolwerx. Poolwerx is a trademark of its owner and is used here only to identify the brand this guide discusses.
Sources and further reading
- Poolwerx: Investment type
- Poolwerx: Questions to ask before buying a franchise
- Business Franchise Australia: Poolwerx
- ACCC: Franchise disclosure document
Sources checked November 2026. Franchise costs and fees change. Confirm current figures with the franchisor before acting.
This guide is general information for people considering a franchise in Australia. It doesn’t take your circumstances into account and isn’t personal tax, legal or financial advice.
Talk it through
Every franchise is different. Ask us how this applies to yours.
