About Franchise Co.
The accounting partner for franchise businesses.
Franchise Co. is a specialist franchise accounting and advisory brand supported by Gartly Advisory, an established Melbourne accounting practice.
What is Franchise Co.?
Franchise Co. provides accounting, tax, bookkeeping, payroll, royalty reporting, multi-site reporting, acquisition due diligence and business advisory services for franchise owners, multi-site operators, franchisors and people buying a franchise. The services are supported by the team at Gartly Advisory, an accounting and business advisory practice based in Ormond, Melbourne, founded in 2000 by Geoff and Vicki Gartly.
Franchise Co. operates under Gartly Advisory Pty Ltd, drawing on Gartly Advisory’s team, systems and expertise.
Why franchising
Built for the franchise economy.
Franchising is a distinct way of running a business. The brand, systems and supply chain come from the franchisor; the investment, the staff, the lease and the day-to-day results belong to the operator. That split creates specific financial questions — and a general accountant who sees a franchise once in a while may not ask them.
We decided to focus. Franchise Co. exists so franchise owners can work with accountants who already understand royalties, marketing funds, network benchmarks, refurbishment cycles and the reporting a franchisor expects — and who can spend the meeting on your decisions rather than on learning your business model.
What we believe
Make the numbers useful — not just compliant.
Specialist, not generalist
Every process, template and conversation is designed around franchise businesses.
Clear before clever
Reports you can read in ten minutes and advice in plain English, with the detail there when you want it.
Honest about uncertainty
Where the answer depends on your facts, your agreement or a change in the rules, we say so — and explain the options.
Our team
The people responsible for your advice.
Every engagement is overseen by qualified accountants. Team profiles, qualifications and registrations will be published here once confirmed.
Team member name
Role and verified qualifications
Profile, photo and verified qualifications to be added once confirmed.Team member name
Role and verified qualifications
Profile, photo and verified qualifications to be added once confirmed.Team member name
Role and verified qualifications
Profile, photo and verified qualifications to be added once confirmed.How we engage
Clear scope. Fixed fees. Real people.
Every client relationship starts with a conversation about your business and what you need. We then confirm the scope, the fee, who will look after you and what information we need, in a written engagement letter, before any work begins.
Most of our work is delivered online through cloud accounting software, secure document sharing and video meetings, with face-to-face meetings in Melbourne when that suits you better.
Next step
Let’s make your numbers work harder.
Tell us where you’re at — first store, next store or a whole network — and we’ll start with the right conversation.