- Retail Zoo’s information pack gives an indicative Boost Juice investment of $220,000 to $350,000 + GST, covering the build, equipment, franchise fee and training.
- A Franchise Business directory listing shows an 8% royalty. Check the marketing levy and other fees in the disclosure document.
- Trade is seasonal and fruit prices move, so model summer and winter separately.
Boost Juice launched in Adelaide in 2000 and grew into one of Australia’s most recognised franchise brands. It belongs to Retail Zoo, which also owns Betty’s Burgers, and private equity firm Adamantem Capital became Retail Zoo’s majority owner in 2023.
Most stores are small sites in shopping centres, which keeps fit-out costs moderate. The business depends on foot traffic, warm weather and tight control of fresh produce.
Boost Juice franchise at a glance
| Sector | Juice and smoothie bars |
|---|---|
| Owner | Retail Zoo (majority owned by Adamantem Capital since 2023) |
| Founded | 2000 |
| Indicative investment | $220,000 to $350,000 + GST (full build, plant and equipment, franchise fee and training) |
| Royalty | 8% (Franchise Business directory listing) |
| Application deposit | $2,200, not included in the purchase price |
| Training | Three-week program in Melbourne for new partners |
Figures come from the public sources listed at the end of this guide and can change. Treat them as a starting point and confirm current numbers in the franchise disclosure document.
How the Boost Juice model works financially
A Boost store sells high volumes of relatively low-priced drinks, so profit depends on throughput during peak times, fruit and dairy costs and rostering that matches the flow of customers. Summer and school holidays lift sales, while winter trade can drop noticeably.
Fresh produce prices change with seasons and weather events, and wastage on cut fruit adds up quickly. Shopping centre rent and outgoings are usually the largest fixed cost, so a store needs enough winter trade to cover them.
The numbers to test before you buy a Boost Juice franchise
- Monthly sales for at least two years, to see the seasonal low point and whether the store covers its costs then.
- Produce, dairy and packaging cost as a share of sales, plus wastage.
- Labour rostering at peak and quiet times, including weekend penalty rates.
- Rent and outgoings as a share of sales, and the lease term remaining.
- The royalty, marketing levy and any technology or loyalty app fees, and the sales they apply to.
- Working capital to carry the business through the winter months.
Buying an existing Boost Juice store
Retail Zoo advertises existing stores for sale alongside new sites. For a resale, ask for monthly sales over several years, wage records and the lease. Check that the figures you’re shown reconcile to BAS and bank statements, and that the seller’s own hours are costed.
How Franchise Co. can help with a Boost Juice purchase
We work with buyers and owners of franchise businesses across Australia. For a Boost Juice store we can:
- Review the numbers before you sign. Our business due diligence starts from $2,000 + GST and tests seasonal sales, produce costs, labour and the lease against the disclosure document and the seller’s records.
- Set up the structure and the books. Entity choice, GST, payroll and a chart of accounts that reports sales and margins month by month so seasonal swings are visible. See accounting and tax and bookkeeping, BAS and payroll.
- Check your franchise fees. We reconcile royalty and marketing levies to the sales they’re calculated on. See royalties and franchise fees.
- Plan the next store. If a second site is on the cards, we model the cash flow and funding first. See multi-site reporting.
Boost Juice franchise FAQs
How much does a Boost Juice franchise cost?
Retail Zoo’s information pack gives an indicative range of $220,000 to $350,000 + GST, covering the build, plant and equipment, franchise fee and training. A $2,200 application deposit is separate.
Who owns Boost Juice?
Retail Zoo owns Boost Juice. Adamantem Capital became its majority owner in 2023, and founder Janine Allis remains a shareholder and director.
Is a Boost Juice store seasonal?
Yes. Trade is typically stronger in warmer months and school holidays. A forecast should show whether the store covers rent and wages in the quieter months.
What training does Boost Juice provide?
New franchise partners complete a three-week training program in Melbourne before operating a store.
Franchise Co. is an independent accounting practice. We aren’t affiliated with, endorsed by or connected to Boost Juice or Retail Zoo. Boost Juice is a trademark of its owner and is used here only to identify the brand this guide discusses.
Sources and further reading
- Retail Zoo Information Pack (PDF)
- Inside Retail: Bain Capital sells Boost Juice parent
- Franchise Business: Boost Juice listing
- ACCC: Franchise disclosure document
Sources checked November 2026. Franchise costs and fees change. Confirm current figures with the franchisor before acting.
This guide is general information for people considering a franchise in Australia. It doesn’t take your circumstances into account and isn’t personal tax, legal or financial advice.
Talk it through
Every franchise is different. Ask us how this applies to yours.
