- Plus Fitness says a 350 m² turnkey gym costs from about $350,000, including equipment, fit-out, signage, access control and training.
- The franchise fee is a fixed monthly amount rather than a percentage of revenue; Plus Fitness has quoted about $1,100 a month.
- Plus Fitness is part of ASX-listed Viva Leisure and has more than 200 clubs across Australia and New Zealand.
Plus Fitness opened its first health club in 1996 and launched its 24/7 franchise model in 2011. It now has more than 200 clubs, and its parent, Viva Leisure, is one of Australia’s largest gym operators.
A fixed franchise fee means more of each additional membership dollar stays with the owner, which changes how growth affects profit.
Plus Fitness franchise at a glance
| Sector | 24/7 gyms |
|---|---|
| Parent | Viva Leisure Limited (ASX: VVA) |
| Founded | 1996; 24/7 franchising since 2011 |
| Network | 200+ clubs in Australia and New Zealand |
| Turnkey cost | From about $350,000 for a 350 m² club, equipment included |
| Ongoing fee | Fixed monthly fee (about $1,100 quoted by Plus Fitness) |
| Regional loading | A loading has applied to clubs outside Sydney metro (about $20,000 reported in 2020) |
Figures come from the public sources listed at the end of this guide and can change. Treat them as a starting point and confirm current numbers in the franchise disclosure document.
How the Plus Fitness model works financially
With a fixed monthly franchise fee, costs are almost entirely fixed: rent, the franchise fee, equipment finance, utilities and modest staffing. Once member income covers those, each extra member adds strongly to profit.
Equipment can be bought or leased. Leasing lowers the upfront cost but adds monthly repayments, so model both options against your funding.
The numbers to test before you buy a Plus Fitness franchise
- Members needed to cover rent, franchise fee, finance and wages.
- Average weekly fee, churn and failed payments.
- Equipment purchase versus lease.
- Any regional loading on the turnkey price.
- Lease term and rent reviews.
- Nearby 24/7 gyms and planned openings.
Buying an existing Plus Fitness gym
Existing Plus Fitness clubs are sold by owners and brokers. Ask for member numbers over time, churn and debit income reconciled to bank statements, and check equipment finance and lease terms.
How Franchise Co. can help with a Plus Fitness purchase
We work with buyers and owners of franchise businesses across Australia. For a Plus Fitness gym we can:
- Review the numbers before you sign. Our business due diligence starts from $2,000 + GST and tests membership forecasts, fixed costs and funding against the disclosure document.
- Set up the structure and the books. Entity choice, GST, payroll and a chart of accounts that tracks members and fixed costs monthly. See accounting and tax and bookkeeping, BAS and payroll.
- Check your franchise fees. We reconcile fixed franchise fees to the sales they’re calculated on. See royalties and franchise fees.
- Plan the next gym. If a second site is on the cards, we model the cash flow and funding first. See multi-site reporting.
Plus Fitness franchise FAQs
How much does a Plus Fitness franchise cost?
Plus Fitness says from about $350,000 for a 350 m² club, including equipment, fit-out, signage, access control, marketing and training.
What is the Plus Fitness franchise fee?
A fixed monthly fee rather than a percentage of revenue. Plus Fitness has quoted about $1,100 a month; check the current figure.
Who owns Plus Fitness?
Viva Leisure, an ASX-listed gym operator.
Can I lease the gym equipment?
Yes. Franchisees can buy or lease equipment. Compare the total cost of each option.
Franchise Co. is an independent accounting practice. We aren’t affiliated with, endorsed by or connected to Plus Fitness or Viva Leisure. Plus Fitness is a trademark of its owner and is used here only to identify the brand this guide discusses.
Sources and further reading
- Plus Fitness: Own a gym
- Plus Fitness: Want to buy a fitness franchise?
- Health Club Management: Viva Leisure and Plus Fitness
- ACCC: Franchise disclosure document
Sources checked November 2026. Franchise costs and fees change. Confirm current figures with the franchisor before acting.
This guide is general information for people considering a franchise in Australia. It doesn’t take your circumstances into account and isn’t personal tax, legal or financial advice.
Talk it through
Every franchise is different. Ask us how this applies to yours.
